When Drug Reps’ Gifts Bias Prescribing Patterns …

When Drug Reps’ Gifts Bias Prescribing Patterns …

Communications and interactions between pharmaceutical companies and doctors regarding drug promotion and marketing have lately been the focus of ethical interest. These interactions are pervasive and can be influential and beneficial for the patient, but they may also have some undesirable consequences. Concerns are whether drug promotion is inducing doctors to prescribe specific drugs and if promotion leads to inappropriate clinical use of some drugs.

Modern Medicine – June/July 2018